updates | March 15, 2026

Unique user - How To Discuss

Unique user,

Definition of Unique user:

  1. Individual visitor to a website who is counted as a single visitor irrespective of the number of times he or she revisits the site. Websites usually rely on some type of user identification (such a user registration with a unique password) or an identifying code (called a cookie) that attaches to the users browser.

Meaning of Unique user & Unique user Definition

Unique User

A single device (such as a computer or mobile phone) that makes requests for website content within a dimension.

Someone who uses a computer. It differs from user in that the term "one user" includes each person only once, no matter how many times they have logged in. In contrast, the term "user" can contain the same person multiple times (once for each connection).

Ad companies really only care about unique users, not users.